Joel Rosen and the crew at Baldwin-Motion offer the ULTIMATE mid-size Chevy street machine – a 427 Phase III Chevelle!
The alliance of Motion Performance and Baldwin Chevrolet provided customers with the opportunity to have an 11.50 ET Biscayne, Nova, Chevelle, Camaro, or Corvette. The Chevelle was part of GM’s intermediate line of cars that offered excellent styling and room for five passengers and a decent sized trunk. Rosen’s complete package of performance enhancements worked successfully on all five models. The Phase III Chevelle started out as a SS-396 with all the extra heavy duty parts from Chevrolet, plus the upgraded interior and exterior trim. While Motion probably built more Camaros than any other model, the Phase III Chevelle was one sweet, awesome ride, and are today, very rare cars.
It was sometime in early 1969 that I saw my first Baldwin-Motion Phase III Super Car on the cover of what would quickly become my FAVORITE car magazine, “CARS Magazine.” Unfortunately, that issue is long gone from my collection. But I seem to recall that the cover shot featured a banana yellow ‘68 Phase III SS-427 Corvette. The car was wearing ‘65 – ‘67 factory side-pipes, flared wheel wells, deep-dish Cragar wheels shod with wide 60-series tires, the trademark ‘67 427 hood scoop on top of the ‘68’s big-block hood, and a Pontiac hood-mounted tach. The overall look was STUNNING, and I was hooked!
In the back of the magazine was an ad for a Baldwin Motion Performance Group Phase III SS-396 & 427 Supercars catalog for a dollar! I parted with half of my allowance and a few weeks later received my catalog. Needless to say, I had to IMMEDIATELY go to my buddy, Steve Grasso’s house with my new treasure. We poured over that 10-page catalog for hours. CARS Magazine immediately became my favorite car magazine, followed by Hot Rod, Car Craft, and Popular Hot Rodding.
What I didn’t know at the time was that CARS editor, Marty Schorr was partners with Joel “Mr. Motion” Rosen. While CARS Magazine wasn’t “officially” Motion’s house organ, Marty made sure that Motion machines graced the cover of MANY issues of CARS, plus lots of road tests, and his famous “in your face” Motion ads. So, for the next several years, I anxiously awaited each and every issue to see what Marty and Joel dished up next. For young car guys that were several years away from their driver’s licenses, it was “almost” as good as Playboy magazine. Almost!
I still have my two Motion Performance catalogs. Don’t faint when you see the prices of the cars because in their day, these were PREMINUM performance cars! Especially the Corvettes, which already cost nearly double the price of a regular Chevy. In retrospect, it is very gratifying knowing that my sense of specialness about these cars was spot on. Today, restored and even rough Motion cars are VERY valuable machines.
Joel Rosen and his team offered a stunning guarantee with every Motion supercar. Each car was guaranteed to run at least 11.5 ET in the 1/4-mile with a qualified driver. In all the years Motion built and sold their supercars, NOT ONE CUSTOMER ever requested their money back! As Marty Schorr used to say, “Nuff said!”
Enjoy the catalog sheets. More material to come. To see the larger images, just click the pictures.
PS- If you were going to buy a Baldwin-Motion supercar back in the day, here's was the agreement.